Effective Business Writing
Clear, accurate and appropriate communications are essential to every business. Whether your work involves you in communicating within your organisation or with other businesses, this course will show you how to create effective, well-structured documents.
During the day you will be given many simple and useful tips that you can apply immediately. You will also have the opportunity to develop your techniques with a range of practical exercises and activities.
The course starts with a look at the basic characteristics of good business writing and the different document styles. You will learn the importance of planning before you write and see how a well-structured text can help convey your message with clarity and impact.
Following on from this is a section on writing style. Here, you will examine the most effective ways of using sentences and paragraphs to make your writing concise, clear and active. The course also includes useful refresher training on some typical problems that all writers encounter: common misspellings, grammatical errors and punctuation difficulties. The day concludes by considering the particular problems and pitfalls associated with emails.
The principles of effective writing
- Why do we write?
- The process of good business writing.
Planning and structure
- Who are your readers?
- Structures for different needs
- Layout and presentation.
Concise and clear writing style
- Concise and clear writing
- Making paragraphs work for you
- Sentence structures
- Language choice and tone
- Plain English.
- Some typical structural errors and problems.
Editing skills - checking your work
In attending this useful and participative session, delegates will:
- Increase their awareness of the key principles of effective writing
- Improve the speed, accuracy and effectiveness of their writing
- Refresh their understanding of typical grammar and punctuation problems.
Graham Smith is a publisher, editor and trainer with over 20 years’ experience of books, Internet, CD-ROM and corporate publishing.
After training as an engineer he moved into publishing, initially as an editor for a communications agency producing corporate literature for aerospace and engineering companies.
He runs his own company providing short, effective courses in essential publishing and writing skills to publishers, government organisations, charities, corporates and others.
He is also an accredited trainer to the European Commission and European Parliament.