CIM Level 4 Certificate in Professional Marketing

Course Summary

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

The certificate qualification consists of three modules to achieve the full qualification.

Students will follow a blended learning route over the course of the 9 months, with a mixture of independent study (CIM recommend 12-14 hours per week), virtual classroom sessions, face-to-face workshops, assignments, and a multiple choice exam.


Who is this course for?

The CIM offer a range of qualifications suitable for people at different stages of their marketing career.

Level 4 is aimed at junior marketers; senior people, particularly in small to medium-sized organisations, where marketing is only part of what they do; or those in marketing support roles, who undertake marketing activities as part of their job. The typical profiles of people who might take this qualification often include:

  • Marketing assistants.
  • Marketing coordinators.
  • Marketing executives.
  • Marketing managers in SMEs without formal marketing qualifications.
  • Non-marketers with aspirations for marketing.
  • Existing marketers wanting to specialise more.

If you feel Level 4 isn't right for you - please register your interest in other CIM qualifications (please specify which one you are interested in).

Application process

  1. Check that you are free to attend the sessions outlined in the course calendar and are happy to commit 12-14 hours each week for self-directed study
  2. Send us your booking request via the buttons opposite
  3. Send us your completed application form - Once completed please return via [email protected]
  4. The course starts online: 9 April 2019 (First workshop date 17 May 2019)

Suggested reading materials available to support delegates through the Certificate can be found here.


Module 1 – Marketing - 17th May 2019

The first module looks at the importance of marketing's role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organization and demonstrates how an appreciation of customer behavior can enable effective targeting. It outlines an understanding of how external environmental influences affect planning, how information enables decision making, the elements of the marketing mix and how these are applied to address market and customer needs.

  • Cohort starts online – 9th April 2019
  • Virtual workshop – Overview and expectations (60 minutes at 19:00) - 25th April 2019
  • Face to face workshop held at the GTA University Centre – 17th May 2019 (09:00 - 17:00)
  • Virtual workshop – Syllabus input (60 minutes at 19:00) – 29th May 2019
  • Virtual workshop – Revision and exam technique (60 minutes at 19:00) – 19th June 2019
  • Exam – Marketing (Multiple choice 2 hours) – 9th July 2019

Module 2 – Integrated Communications - 10th October 2019

The second module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognize the importance of communication planning in delivering marketing solutions and explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications.

  • Module starts online – 3rd September 2019
  • Virtual Workshop – Overview and expectations (60 minutes at 19:00) - TBC
  • Face to face workshop held at the GTA University Centre – 10th October 2019 (09:00 - 17:00)
  • Virtual workshop – Syllabus input (60 minutes at 19:00) – TBC
  • Assignment: Integrated Communications – hand in – 29th November 2019

Module 3 – Digital Marketing - 11th February 2020
This last module is about appreciating the importance of the ever-evolving, dynamic digital landscape and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance.

  • Module starts online – 8th January 2020
  • Virtual Workshop – Overview and expectations (60 minutes at 19:00) - TBC
  • Face to face workshop held at the GTA University Centre – 11th February 2020 (09:00 - 17:00)
  • Virtual workshop – Syllabus input (60 minutes at 19:00) – TBC
  • Assignment – hand in – 20th March 2020

Tutor Profile

The Chartered Institute of Marketing supports, develops and represents marketers, teams, leaders and the marketing profession as a whole.

They are the world's largest professional marketing body, offering membership and career development, professional marketing qualifications, and training courses to enhance and support marketing capability.

Course at a Glance

  • Next Start Dates: New dates TBA
  • CPD Points: 105
  • Course Cost: £3,750.00
  • Course Length: Over 9 months - Commencing 9 April 2019 with first classroom workshop (of three) on 17 May 2019

There are no dates currently available for this course, If you would like to register your interest please complete the form below:

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