Introduction to Social Media for B2B

Course Summary

This half day course is for business owners and marketing managers who run b2b businesses and are looking for guidance in focusing their social media efforts on their target audience in order to use it as a real marketing tool to bring in new business leads. The course will include a practical session where attendees will be able to talk through their efforts thus far and identify ways to improve their social media channels as a non-consumer facing organisation.

Introduction

It can be difficult to keep on top of social media for your business without a plan and a focus. It can also be difficult to know exactly how to reach your target market when you are a business who serves other businesses, and not the general public. Many businesses often discount social media as something only for this marketing to general consumers. However, this is simply not the case and there are many ways that a business can appeal to other businesses via social media, which will be covered in this half day course.

Topics

  • The basics of social media for business
  • The differences between B2B and B2C on social media
  • Developing a social voice and brand in a professional setting
  • Creating the right content for your audience
  • A introduction to social media calendar planning and management

Course Benefits

This course will remove a lot of the confusion around social media for b2b companies. Attendees will learn how to identify and engage their audience, how to create content that speaks to them and most importantly, drums up more business. The aim is for attendees to leave with a much better understanding of social media for business, as well as the confidence to master their company’s social media channels.

Tutor Profile

Stefanie Haigh founded All Things Social in 2015 after working freelance in London for several years. She was the Marketing Director for an international charity as well as social media manager for a variety of rands in a variety of sectors before setting up on her own. She has run a successful lifestyle blog, StefanieGrace.com, since 2008, which is where she first developed a taste for digital technology and online communications. She then backed up her knowledge with a Certificate in Digital Marketing with Squared Online from Google. A natural communicator, who is fluent in Spanish & French, her strengths lie in creative ideas that work for you, industry knowledge and an ability to put herself in a client's shoes and identify a company's needs quickly and with heart.

Course at a Glance

  • Next Start Date: 25 September 2017
  • CPD Points: 3.5
  • Course Cost: £195.00
  • Course Length: 09:00-12:30
  • Location: GTA University Centre, Guernsey
  • Tutor: Stefanie Haigh

There are no dates currently available for this course, If you would like to register your interest please complete the form below:

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