Writing for the Web

We will be welcoming Nichole Culverwell of Black Vanilla to deliver this introduction to writing copy for online audiences.

During the day attendees will be introduced to the principles of writing for the web, best practice guidelines and useful formats for newsletters, blogs and website copy. The day will include practical exercises as well as time for discussion. Attendees are welcome to bring examples of projects they are working on for feedback during the day.

Nichole will cover the following topics:

  1. Why writing online copy is different to other mediums
  2. The good, the bad and the ugly – discuss examples
  3. Best practice tips and techniques for writing for the web
  4. Useful formats for writing newsletters, sales copy and articles
  5. Repurposing and recycling copy for online use – where to use it and what changes to make
  6. Keeping your content on track

Book online here: Writing for the Web (12 July 2017 09:00-17:00)

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30th May, 2017

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