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The session will introduce the principles of B2B social media marketing and give business owners, marketing assistants, self-employed professionals and business development executives the knowledge and tools to get started or improve their existing channels.
It is easy to get lost using social media and find yourself wasting time for little impact. However, B2B social media can be an effective and low-cost marketing tool. Communicating the right message to the right audience, ensuring your social media looks and sounds professional and staying on track, requires careful planning.
Account Manager – Social Media and Digital Content at Black Vanilla Krista manages social media for a wide variety of clients across sectors, from corporate organisations to charities and non-profits. Her expertise lies in social media strategy and management, and she has a strong track record of delivering engaging content that performs. She also oversees digital content production, including podcasting and short-form video, and regularly collaborates with other creatives to ensure clients receive fresh, effective campaigns. Krista delivers social media training and has developed a tailored strategy training service specifically for start-ups and new businesses. She has experience working across a range of platforms and has played a key role in the event management of some of Guernsey’s biggest events.
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Take your career to the next level with higher education that works for you