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Course Overview
The importance of market research and the techniques used in gathering data and information have changed significantly over recent years. However, one thing is clear…there are many examples where important decisions have been based on less than perfect or wrongly interpreted market intelligence.
This course has, therefore, three primary objectives. The first is to identify the role that market research plays in different economic sectors. Once that has been understood, the various methodologies available in ascertaining market trends and feedback and their effectiveness will be addressed. Finally, whether there is still a role for market research in a rapidly changing world will be considered as will the constraints of GDPR.
Course Content
The course content comprises the following elements:
- Importance of market research in the decision-making process
- Do’s and don’ts in market research
- Setting of research objectives
- Identification of the target audience in any research project
- Selection of appropriate survey methodology
- Accuracy of any survey work
- The importance of GDPR
Benefits
If you have a marketing or business development role, this half-day course is designed to enable you to question the importance of sound market research in decision making and to recognise the deployment of correct methodologies used in various market situations.
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