The session focuses on how AI is already being used across marketing functions, exploring:

• Content Creation
• Campaign Planning
• Social Media Scheduling
• Trend Analysis
• Client Communications
• Basic Market Research

It will explain AI tools in plain English and shows delegates where they can save time, enhance output quality and understanding where risks arise if use is unmanaged.

A key theme throughout the course is brand governance and control. Delegates will explore how to avoid common pitfalls such as inconsistent tone of voice, inaccurate claims, over-automation and reputational risk and will also cover data protection, confidentiality and responsible use, ensuring marketing teams understand how GDPR and governance expectations apply to everyday AI use.

Live demonstrations show how custom, task-focused AI assistants can support marketing activities such as drafting content, adapting messaging for different audiences, and structuring campaigns without requiring any technical background. The emphasis is on human oversight, review and judgement, with AI positioned as a support tool rather than a replacement for professional expertise.

This course is suitable for in-house marketing teams, professional services firms, financial services marketing functions and public-sector communications teams. No prior technical knowledge is required.