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Course Overview
This practical course is designed for Marketing, Communications and Business Development professionals who want to use AI tools to work more efficiently while maintaining brand control, accuracy and professional standards.
This course is suitable for in-house marketing teams, professional services firms, financial services, marketing functions and public-sector communications teams. No prior technical knowledge is required.
A key theme throughout the course is brand governance and control.
Course Content
The course will focus on how AI is already being used across marketing functions and will explore the following:
- Content creation
- Campaign planning
- Social media scheduling
- Trend analysis
- Client communications
- Basic market research
Delegates will explore how to avoid common pitfalls such as inconsistent tone of voice, inaccurate claims, over-automation and reputational risk.
In addition, the course will also cover data protection, confidentiality and responsible use, ensuring marketing teams understand how GDPR and governance expectations apply to everyday AI use.
Without requiring any technical background, live demonstrations will show how custom, task-focused AI assistants can support marketing activities such as:
- Drafting content
- Adapting messaging for different audiences
- Structuring campaigns
Benefits
Delegates will gain an understanding of AI tools and how to save time, enhance output quality and understanding where risks arise if use is unmanaged.
Course Tutor
Ian Campbell
Ian Campbell - Tech Entrepreneur and Non-Executive Director - Ian is an experienced executive known for his leadership roles across various sectors, particularly in technology and telecommunications. His career is marked by a consistent focus on driving growth and efficiency through innovation.
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