Related Courses
Take your career to the next level with higher education that works for you
Course Overview
During this course delegates will learn how to think strategically and creatively about video as a powerhouse tool for social proof, connection and trust building.
Being brilliant at what you do and communicating that online are two separate skills.
This course will develop an understanding of video formats and will give delegates the confidence to deploy the right ones to achieve specific outcomes for their business.
Course Content
- Creating Value and Building Capital
- Story: The Key to Legacy
- Customer Centric Strategy
- Sales Psychology in Video
- Platforms: What, When & Why
- Create Outcomes, Not Content
- The Role of AI in Video Marketing
- Expert Guide to Briefing & Video Processes
Benefits
This course is for innovators who are ready to communicate with purpose and direction, whilst gaining a clearer vision of what differentiation looks like to them.
- Build public reputation as a category leader
- Take an objective, detached view of your customer/clients needs
- Understand what really drives engagement
- Simplify your messaging
- Expose the existing gaps in your communications
- Identify opportunities to add value that shortens the trust cycle
- Receive direct feedback in response to your specific queries
Assessment
At the end of the course, delegates will have the opportunity to reflect and share where they think video can add value and depth to both potential and existing clients.
The course tutor will also share feedback and personal insights.
Course Tutor
Ewan Champion-Smith
Ewan has always aspired to tell stories and is passionate about using film & video to humanise organisations, with relatedness and trust at the heart of his approach. As founder of Champion Smith Creative, Ewan has taken this approach with over 50 businesses and NPOs in the past 5 years. Now, Ewan’s goal is to lift the mist and help businesses look at what really matters in a sea of saturated content and competition.
Sign In Required
Please sign in to book this course
Register interest
Enter your name and email to be notified when new dates are available. You can optionally add your phone number.
Select which organisation you would like to book for
Select Attendees to Book
Booking Summary
Free Course Summary
Register Interest Summary
- Course
- Course Title
- Notification
- You will be notified when this course becomes available for booking