Using LinkedIn to promote your business and build your ‘Personal Brand’

Course Summary

This half day course will introduce attendees to using LinkedIn to promote their business and raise their personal professional profile.


The session will give professionals of all levels, business owners, marketing assistants, self-employed professionals and business development teams the knowledge and tools to get started or improve their existing LinkedIn page.


  • An introduction to LinkedIn and how it differs from other social media channels
  • Understanding the differences between Company pages, and personal profiles on LinkedIn
  • Some dos and don’ts for using social media to promote your company and personal brand
  • Practical tips and tricks for improving your pages, posting and sharing, growing followers
  • Staying on track and developing the right social media habits

Course Benefits

LinkedIn is the number one social media channel for B2B marketing and networking, with over 20 million UK users.

Using social media to promote your business can be an effective and low-cost marketing tool, and it is now common practice for employees to be asked to share business content on their personal social media channels.

Equally, it is more important than ever for professionals to develop their ‘personal brand’ on social media and use LinkedIn as a way to connect and network with colleagues. Being mindful of how you communicate and appear online is critical to present a professional image.

This course will help organisations and professionals harness LinkedIn to promote their business and personal profiles.

You will leave armed with a strategic understanding of LinkedIn, ideas to put into practice straight away and feeling more confident in their social media skills.

Tutor Profile

Nichole Culverwell Chart. PR, MCIPR is the Director of Black Vanilla and has over 25 years’ experience in the PR industry, working in Australia, the UK, and more recently, in the Channel Islands.

She has been a member of the Chartered Institute of Public Relations (CIPR) since 2004, is a Chartered practitioner and is the Vice Chair of the Channel Islands CIPR group. Nichole runs a number of different training courses for clients and with the GTA, including social media and writing for the web.

Having worked in-house, for large agencies as well as freelancing, Nichole specialises in reputation management strategies, media relations, crisis communications and copywriting.

She is often called upon to write copy for advertisements, advertorials, websites and brochures. She works with clients to develop online content and blogs and Nichole also writes business and lifestyle features for magazines.

Her sector experience spans FMCG, finance and third sector.

Course at a Glance

  • Next Start Date: 3 November 2020
  • CPD Points: 3.5
  • Course Cost: £195.00
  • Course Length: Half day (09:00–12:30)
  • Location: GTA University Centre, Guernsey
  • Tutor: Nichole Culverwell

There are no dates currently available for this course, If you would like to register your interest please complete the form below:

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